The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961.įormer site of General Mills today on the Mississippi River at Minneapolisīeginning in 1959, General Mills sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show. General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The coupons and the catalog were discontinued by the company in 2006. Merchandising and television īeginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The General Mills Electronics division developed the DSV Alvin submersible, which is notable for being used in investigating the wreck of Titanic among other deep-sea exploration missions. The Aeronautical work of General Mills done around the time of the second World War is continued by the company Raven Industries in their Raven Aerostar department. This division developed high altitude balloons in conjunction with the United States Navy Office of Naval Research (ONR), such as the Skyhook balloon. In 1946, General Mills established their Aeronautical Research Division with chief engineer Otto C. 1956: General Mills creates the tear-strip for easily opening packages.Īeronautical Research Division and Electronics Division.This new device allowed for bags of flour to be sealed with glue instead of just being tied with a string. 1939: General Mills engineer Helmer Anderson creates the Anderson sealer.This new technology was used in 1937 to create Kix cereal and in 1941 to create Cheerioats (known today as Cheerios). James, creates the puffing gun, which inflates or distorts cereal pieces into puffed-up shapes. 1930s: General Mills engineer, Thomas R.General Mills' corporate campus in Golden Valley, Minnesota
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With the sale, Kell acquired cash plus stock in the corporation. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. General Mills itself was created on J when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In 1924, the company acquired a failing Twin Cities radio station, WLAG, renaming it WCCO (from Washburn-Crosby Company). In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers' International Exhibition in Cincinnati, causing them to launch the Gold Medal flour brand.
Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used. Ĭonstruction of a new mill began immediately. The ensuing fire led to the death of 18 workers. In 1878, the "A" mill was destroyed in a flour dust explosion along with five nearby buildings, an event known as the Great Mill Disaster. Dunwoody was successful and became a silent partner. That same year Washburn sent William Hood Dunwoody to England to open the market for spring wheat. In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company, producing winter wheat Flour. However, the company succeeded, and in 1874 he built the even bigger Washburn "A" Mill. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. Washburn to assist in the company's development.
Washburn acquired the company shortly after its founding and hired his brother William D.
The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mills operating along the west side of Saint Anthony Falls on the Mississippi River in Minneapolis, Minnesota. The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. Advertisement, late 1880s Washburn-Crosby Company
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